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The new fall line comes in an assortment of flavors, and offers more repeated print and color schemes that will have everyone lining up at the local hotspots. This fall even the ladies will be able to drape themselves in BBC, as the new line offers co-ed garments. Never to shy away from hip-hop promotion, the label has enlisted Jadakiss to become the face of their fall campaign.

If the fall preview of the line wasn’t enough to satisfy your craving, a tight lipped Pharrell hit us up with some quotables about the collection and his music career. Scroll through the images to see the sick pieces that will have us all screaming for Ice Cream this fall, and then check out the Q and A Hypebeast did with Skateboard P. Everybody Meet Mr. Me Too.
The new fall line comes in an assortment of flavors, and offers more repeated print and color schemes that will have everyone lining up at the local hotspots. This fall even the ladies will be able to drape themselves in BBC, as the new line offers co-ed garments. Never to shy away from hip-hop promotion, the label has enlisted Jadakiss to become the face of their fall campaign.

If the fall preview of the line wasn’t enough to satisfy your craving, a tight lipped Pharrell hit us up with some quotables about the collection and his music career. Scroll through the images to see the sick pieces that will have us all screaming for Ice Cream this fall, and then check out the Q and A Hypebeast did with Skateboard P. Everybody Meet Mr. Me Too.






Interview

The BBC and Ice Cream brands seem like they’ve become the standard as to what’s cool in street-wear, so much in fact that a lot of brands both new and veteran seem to mimic designs from you guys, how do you feel about seeing other companies do what you’ve already done?

To us it’s a respectful nod, a sign that we are doing something right. It’s interesting to see how things morph and evolve.

The all over print craze has taken the street wear scene by storm, will the new line offer more of the same?

You’ll see.

What other things do you have up your sleeve for the new BBC/Ice Cream line?

A lot more accessories and the re-launch of our boutique Ice Cream sneaker.








Marc Jacobs for Louis Vuitton just enlisted you for their fall ad campaign. What has that been like?

It’s been both a pleasure and a learning experience.

The Ice Cream board flips have made a splash in the sneaker market as of recent, and we’ve seen samples of the next wave of board flips to release, do you have any surprises up your sleeve for sneaker projects?

The element of surprise is a gift.

We also hear rumblings that you plan to do an “Ice Cream” jewelry line with Jacob The Jewler that will have a lower price point, can you tell us anything about that?

Your headphones are high def, where can I get those? No jewelry line, besides the one I’m doing for Louis Vuitton with Marc Jacobs.

Music is your first love, if there’s one feeling that never gets old while your composing or performing music what would it be?

My personal high is to watch the crowd feel euphoric when I play new songs.